Nell

Nell is an Australian children's wear brand founded in 2024 by Charlotte Lushington. We focus on creating playful, artful pieces inspired by the wonder of childhood and imagination. Our collections combine contemporary silhouettes with nostalgic details, bringing together expressive prints, thoughtful design, and everyday functionality.

Focused on quality craftsmanship and comfort, we create soft, durable pieces designed to be lived in, played in, and passed on. At Nell, we believe children’s clothing should feel joyful, distinctive, and effortless made to celebrate the beauty of growing up.